Tell Stories With Data

Whether you’re looking for clicks and mentions or authority and leads, nothing succeeds like data-driven content. From shareable infographics to in-depth reports, my data journalism helps businesses, non-profits and publications tell the data-driven stories that stand out from the pack.

Your data or mine?

With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.

Data drives conversations

My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.

The right form for your data-driven content

You can use data to power content like:

White papers, reports and ebooks that generate media attention and leads
Shareable infographics that present new insight
Blog posts in an authoritative voice
Presentations that make audiences take note
Social media shareables like charts or data factoids

Let's tell great stories together.

Data journalism for content marketing

Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.

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Power your content with data

Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.

Using social media to drive business innovation: insights from Guy Kawasaki and Target’s Michael Axelin

by heathergm | Apr 5, 2009 | Social Signal

Hearing Guy Kawasaki on the Art of Innovation reminded me of a blog post I wrote last year after attending a talk by Michael Axelin, V.P. of Softlines Design and Product Development at Target (and fellow Oberlin alum). Both talks helped me refine my own thinking on how social media can support business innovation — a key benefit of social media that is neglected in favor of a pure focus on marketing.