Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
The beauty of baffling
It's the nature of Twitter that you baffle half the people who follow you & are baffled by half the folks you follow. I wrote this tonight in response to an old friend who was teasing me about finding half my tweets baffling. It's a comment I get a lot, often from...
An open source bedtime story
Tonight my daughter, a.k.a. Little Sweetie, requested a bedtime story that was "more educational". (Apparently she didn't like my version of the Three Little Pigs, in which the Big Bad Wolf helps the pigs with their unwanted facial hair.) After trying her on the...
We tweet: 6 ways Twitter can strengthen your love
A few weeks ago Rob and I went out for dinner at r.tl, which must have the best URL of any restaurant in the world. A waitress brought us our menus, and asked if we'd eaten there before. "We were here for Valentine's Day," I said. "Actually, I think you were our...
Using Twitter to create social media content that boosts SEO
With so many businesses looking to tap the power of social media -- and so many experts interested in selling to them -- it's no wonder that headlines like this one flourish across the web. Promise people bottom-line maximizing, brand-leveraging, social-media-packed...
Need a woman for your all-male SXSW panel?
I'm looking forward to this year's SXSW (including lots of panels featuring great women), but I've noticed that the all-male panel is alive and well. I'd like to offer up my XX chromosomes (among other qualities) to round out one of the already-scheduled panels...and...