Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
How to extend Canada’s “digital advantage” beyond the digital economy
How to turn the digital economy into a driver of business growth and community development.
10 tips on how to make a great iPad app (live blog)
I'm live blogging the news app demonstrations at Hacks/Hackers Unite, where we are seeing a variety of interesting applications for news gathering and delivery. Just as interesting, we're hearing the panel of judges reflect on what makes a compelling app, so I'm going...
Demo apps for iPad news (live blog)
I'm at Hacks Hackers Unite, where a group of eighty journalists ("hacks") and software developers ("hackers") have spent the weekend building demo apps that show the possibilities for news gathering and delivery on the iPad. You won't be able to download these apps...
My latest for Oprah.com: Is an iPad Right for Your Family?
"I got an iPad!" my daughter announces to a friend. "No honey, I got an iPad," I remind her. The argument over who the iPad belongs to is just one of the many wrinkles in our new life as The iPad Family. Self-serve movie watching, GodFinger addiction, bedtime stories...
The problem with social media “reputation management”
If you've been tracking the rise of social media services, you may have noticed how many are pitched as reputation management. "Reputation" is really just an efficient way of saying "what other people think about you". And if you look at just about any spiritual...