Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
How to unplug as a parent: a techsperiment
The best site for reviews of kids’ games & movies now has apps too!
A few friends have recently asked me for iPhone app recommendations for kids. My friend Annemarie took suggestions from me and others, and wrote up a fantastic list of iPhone apps for kids and parents on yoyomama. I shared my own list of 12 iPhone apps for toddlers...
Online activities reinforce offline social connections
How did I miss this one? In 2008, StatsCan published a very useful paper on How Canadians' Use of the Internet Affects Social Life and Civic Participation. It speaks directly to the questions about the Internet's impact on social capital that have been a big part of...
Your therapist’s Facebook page could be harming your mental health
I've been part of many recent conversations about whether Facebook is harmful to our mental health -- and perhaps a new source of business for psychotherapists. Now I've discovered the other side of the coin: a debate about whether therapists' use of social media is...
Strategies for managing online distraction from Steven Pinker
Psychologist Steven Pinker has a terrific op-ed in the New York Times this morning, responding to the recent flurry of press about how the Internet is destroying the quality of our attention and thinking. Here's my favorite part of his article: Yes, the constant...