Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Protecting social spaces from cell phones and social media marketing
If you have ever glared at someone who is having a loud cell phone conversation on the bus, or felt slighted by a friend who answers a phone call during a dinner date, you have to read Christine Rosen's insanely awesome take-down of public cell phone use. Written in...
Good news for Internet users who need a boost
Happy News is a site that accentuates the positive: it promises to deliver only good news stories. You wouldn't want to make it your only source of information, but when the endless stories of crime and conflict get you down, here's a nice way to balance it out. It's...
Social networks say good-bye to difficult but crucial interactions
Todd Essig has a thoughtful post about how social networks have affected the process of saying good-bye in our culture. Now that the hospital where he works is closing, he anticipated more than the usual end-of-school-year good-byes. Instead, he's seen less: as one of...
Rough Type: Nicholas Carr’s Blog: Not addiction; dependency
Nicholas Carr has genius take on the conversation about "Internet addiction": By dismissing talk of "Internet addiction" as rhetorical overkill, which it is, we also avoid undertaking an honest examination of how deeply our media devices have been woven into our lives...
5 paths to self-discovery online
One of the key ways to make your online life more meaningful is to use it as an outlet for self-discovery and self-expression. Here are 5 ways you can use the Internet to get to know yourself a little better.