Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
6 social web sites where you want multiple accounts
If you're trying to develop a consistent voice, brand or set of relationships across the social web, it's very useful to choose a username that is available on all the major social networks and use that as your consistent handle online. (I'm awsamuel, everywhere.) But...
5 life problems created by Facebook — and 1 solution
The launch of Facebook Places, which lets people "check in" to geographic locations the way they can with FourSquare, Yelp or Gowalla, has provoked a fresh round of reflection on how Facebook affects our lives and relationships. Here are 5 problems that Facebook could...
10 ways your smartphone will help you travel with kids
It was 9:15 a.m., and the Eiffel Tower had barely opened for the day. Nonetheless, we faced a 90-minute line-up before our two young kids -- ages 4 and 6, respectively -- would get to take the trip up the tower that they had been begging for since the moment we landed...
Alive offline
If the Internet is addictive, then how come there's no withdrawal symptoms? I've been on vacation for three days and haven't blogged, barely tweeted, barely Facebooked, and have yet to check into a single location using the local version of FourSquare. It's hard to...
2 weeks of tips on meaningful living online
Unplugging is not the only way to take control of your relationship to the Internet. If you want to create a more meaningful life and a healthier world, there are ways to pursue that online as well as offline. But you need to find tools that are more nuanced than the...