Tell Stories With Data

Whether you’re looking for clicks and mentions or authority and leads, nothing succeeds like data-driven content. From shareable infographics to in-depth reports, my data journalism helps businesses, non-profits and publications tell the data-driven stories that stand out from the pack.

Your data or mine?

With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.

Data drives conversations

My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.

The right form for your data-driven content

You can use data to power content like:

  • White papers, reports and ebooks that generate media attention and leads
  • Shareable infographics that present new insight
  • Blog posts in an authoritative voice
  • Presentations that make audiences take note
  • Social media shareables like charts or data factoids
Let's tell great stories together.

Data journalism for content marketing

Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.

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Power your content with data

Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.

Focus Your Attention Online

The risks of risk management

by | Jul 23, 2010 | ,

Risk may not be something you always want to limit online. This post tells you how raising the stakes of your online participation — by posting under your own name, by giving your blog’s URL to your colleagues, by being more candid and authentic in what you say online — can increase the value of your online engagement.

Defining the impact of social media on social capital

Defining the impact of social media on social capital

by | Jul 22, 2010 |

What are your online friendships worth to the community you live in? That's the practical question that is implicitly raised by Jon Hickman's interesting and slightly perplexing post on Social capital & social media. Hickman writes: ...as academics start to...