Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
The accidental online society
Anil Dash's blog post last week on The Facebook Reckoning includes this terrific summary of what's at stake for us in inventing our new, social media-ted society: But what if I weren't my own boss? What if my family couldn't accept parts of my identity? What if I...
Keep your Facebook friends from revealing your secrets
The T-List has a very readable, useful and detailed post, Are Your Facebook Friends Revealing Secrets? The post points out that when you leave a post on a friend's Facebook wall, their privacy settings (whether they allow their wall posts to be viewed only by friends,...
Another voice for your real life online
Suzanne Moore at the Mail Online has written my favorite recent social media polemic, Why my friends on Facebook and Twitter matter as much as those in the real world. As a journalist, I am a fan of both Facebook and Twitter and am rather bored of people telling me...
Bathroom graffiti, meet social media
The back-to-school rhythm of September has stayed with me in the years since I graduated myself, but it has fresh resonance this September as I'm back in an academic environment. Here at Emily Carr the pace has quickened, the cafeteria is jammed and the anxious faces...
The Dirty Truth About Digital Fasts
Last year it was the staycation. This year it’s the digital fast. "How I unplugged" — from Twitter, from a…