Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Show + Tech: What I did on my summer vacation
Stinky socks. Talking dogs. Dancing jelly beans. We got to see all of the above -- and more! -- at the SIM Centre's inaugural show + tech. Show + tech is a chance for members of Vancouver's business, art and technology communities to connect with the faculty, students...
3 ways short links can help you drive traffic to your blog or web site
This week I showed a colleague a few of my favorite tricks with link shorteners -- you know, the services that replace http://www.YourVeryLongURL.com/then-the-directory-name/plus-the-long-name-of-that-specific-page with http://bit.ly/sh0rtl1nks. After sharing some...
Strengthening weak ties online: A first response to Gladwell’s take on social media activism
Malcolm Gladwell has a new piece on Twitter, Facebook and social activism that is a must-read for people working at the intersection of politics and technology, and which feels especially timely after spending the past five days at Web of Change. He argues that the...
Students use the internet to keep in touch with parents | Easier
A UK insurance firm has released the results of a study that looks at how students use the internet to keep in touch with parents: According to the study, parents rely heavily on social media platforms like Facebook to keep tabs on their children once they've left...
Addicted to Internet addiction
Thanks to Tonic for pointing me towards Mark Malkoff's unusual retreat from supposed Internet addiction: by spending 5 days offline, in the bathroom. Malkoff's stunt was clearly more relevant as fodder for his online videos that as an insightful investigation into...