Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Happiness in 140 characters: building relationships with Twitter
Cool Stuff My Friends Sent Me This Week
One of the things I love about the Internet is its habit of bringing us little presents. No, I'm not talking about the complete set of Reboot action figures that I purchased on eBay for my retro-animation-obsessed kids. I'm talking about all those groovy little finds...
Introducing App Girl
This is a cautionary tale about the dangers of introducing children to technology. Four weeks ago, it was time for the annual ritual of Hallowe'en costume selection. Most years, I have the energy to make one costume, which means that one kid get storebought and one...
Vancouver Sun list of 100 influential women in BC shows influence beyond Twitter
I woke up this morning to the delightful discovery that the Vancouver Sun included me in their list of BC's top 100 influential women. With company like Alison Lawton, Cindy Lee, Susan Yurkovich, Annabel Lyon, Sarah McLachlan, Meeru Dhalwala, Cornelia Oberlander, and...
