SXSW X SWAG
Separating my SXSW swag into “take it home” and “throw it out” piles shows what makes for good, memorable promotional materials.
Staying Immune to the Hype Virus at SXSW
I’m heading off this week to SXSW Interactive, the annual geekfest that remains the only place where I have actually…
How Social Media Is Changing Olympic Coverage
Plenty of locals in Vancouver are stymied in their efforts to decipher just what the protesters want; or more precisely, what it would take to satisfy them.
—Jonathon Narvey
Game play can help grow a community, offer positive mentorship,…
5 ways social media can help you learn to say no (for HBR)
Subject: Join our new working group? Subject: Time to meet for coffee? Subject: Beta invitation for new web app Subject: Sign up for 2010 lecture series? If your January inbox looks like mine, it’s full of requests and invitations. The problem with the New...How great editing motivates great user-generated content
When a business or organization takes on its first social media project, the communications team typically worries about how to handle a deluge of negative comments or inappropriate content. Rob and I always tell people that what they should worry about is the exact...On Managing Information Overload and Extremely Lame Superpowers
We all struggle with information overload. If somebody would just push a button and turn off the Internet for a…
Scoring with Social Media: 6 Tips for Using Analytics
This blog post originally appeared on the Harvard Business Review site. Want to know your social media score? Fill in the following equation: (Twitter followers + Facebook friends + LinkedIn contacts) x (Total tweets + Twitterers you follow + Months on Facebook)...How to use social media to support your personal and business goals and relationships
Stop keeping up.
That’s the central message of my latest post for Harvard Business Online, in which I argue that we’re seduced by the relentless flood of must-have social networks, applications and gadgets. We focus on keeping up with the latest thing, instead of focusing on what’s important to us and looking for the technologies that support our own personal and business priorities.
12 questions for meaningful online conversations
My recent blog post for Harvard Business Online looks at how companies can best engage the Trojan Horse of social media, and it’s drawn some insightful comments.
Recent Comments