We all know the world runs on love. But every day, we squander that love by bugging the living crap out of other people, thanks to our careless interactions with technology. The good news is that there are some simple ways to avoid annoying people online (and off)....
As of today, I’m leaving my role as Vision Critical’s VP of Social Media so I can spend more time with my devices. While it’s been a delight to lead Vision Critical’s efforts on social media R&D, I’m returning to my life as an independent consultant so that I can...
How much of the sharing economy really involves sharing? It’s a question that came up first thing today at the Collaborative Economy Conference, and it’s a question that came up in a number of responses to my recent post on picking the winners and losers...
My Facebook friends should be forgiven if they think I’m in Vegas to try out novelty slot machines. I was actually here to deliver three presentations on “How social media drives consumer decisions” at the LeadingRE real estate conference. I got to...
When I drove past a billboard earlier this week that promised me a new universe of streaming media, I nearly pulled over to the side of the road so that I could try it. Right. Now. Was this the day I’d been waiting for? The day when I’d finally experience...
My latest blog post for the Harvard Business Review argues that Ello — the “it” social network of the week — is a wake-up call for businesses to re-assess their social media strategy in light of growing public concerns about privacy and ad...
My latest blog post for the Harvard Business Review makes the case for adding an editor to your content marketing team. As I note in that post, Content marketing will only deliver on its promise if it’s good enough to deliver customers–that’s why improving the quality...
It’s week two of the school year — or it would be, if we weren’t in the middle of an increasingly frustrating (though well-justified) teachers’ strike. We’re experiencing the school outage a little differently at our house, because this...
This blog post does not represent Vision Critical. In fact, I think some of my colleagues are going to argue with me vigorously over this one. Rigorous data gathering and analysis can get in the way of effective storytelling by non-profits. That proved to be the most...
It has recently come to my attention that many people seem to be unable to recognize whether their preferred frozen dessert is ice cream. At last! A modern dilemma I can actually solve, thanks to this handy 2×2: Is it ice cream? Butterfat content 10...
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