YouTube views as a proxy for web success

We’re often asked how organizations can measure the return on investment from social media. Frank Rich’s column in today’s New York Times effectively uses YouTube views as a proxy for the overall success of the Obama and Clinton campaigns in tapping...

New look & feel, kind of almost there

The new and much improved look of my blog is based on the blog style template at Open Designs, created by fellow-Canadian Collin Grasley. Rob hacked it into WordPress-iness for me, a process that’s still being debugged. Open Designs is a very cool site that...

Wrap your brand in reflected glory

Someone needs to tell the folks at Glad: Unless your customers pay for the privilege of wearing your logo, don't build an online community around your brand.

How your non-profit can earn revenue with Web 2.0: Intellectual property

How can nonprofits pay for their online community endeavors? One answer lies in intellectual property. The creation of a sophisticated web site involves the creation of a lot of intellectual property — property that has financial value. This blog post looks at some of the ways that property can be monetized.