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6 ways to speed up your social media response times

November 14, 2012

Speed is essential to developing the right social media campaign, response or update. In my last post, I looked at how the right kind of market research program can support faster and more responsive social media management, inspired by The Quick and the Dead, a new ebook by my Vision Critical colleague Ray Poynter. Ray’s [...]

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Why the speed of research matters in social media

November 13, 2012

How quickly do you have to reply to a critical tweet? How long does it take for the right video to go viral? How often do you have to update your company’s Facebook page? Speed is at the heart of many of the questions that come up over and over again in social media. Whenever [...]

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