5 questions about your personal brand and your day job

My latest for the Wall Street Journal addresses the challenges that companies face in managing “co-branded” employees: employees who have built a significant reputation and following through social media. The story covers a range of issues managers need to...

4 ways to protect your privacy and reputation on Facebook Timeline

My latest blog post for HBR takes a look at the new ooh! aah! Facebook Timeline, which comes tantalizingly close to fulfilling my wish list for a social media scrapbook without allowing me to easily print the damn thing already. (And I’m guessing it won’t...

The problem with social media “reputation management”

If you’ve been tracking the rise of social media services, you may have noticed how many are pitched as reputation management. “Reputation” is really just an efficient way of saying “what other people think about you”. And if you look at...