Latest publications

Read my latest stories for The Wall Street Journal, Passcode, The Harvard Business Review, JSTOR Daily and more.

Data is the Next Big Thing in Content Marketing

Data is the Next Big Thing in Content Marketing

This post for The Harvard Business Review launched my widely-shared series on how marketing teams can use data to drive their content — not just behind the scenes, but as the meat of their reports and articles.

What kind of digital parent are you?

What kind of digital parent are you?

My recent piece for The Atlantic, Parents: Reject Technology Shame, tackles the question of how to raise kids in a digital world. Data from more than 10,000 North American parents shows that they are deeply divided on this question, and that there are three distinct...

The best data storytellers aren’t always the numbers people

The best data storytellers aren’t always the numbers people

This post originally appeared in The Harvard Business Review. Taking a cue from the rise of data journalism, brands that rely on content marketing are starting to use data to tell stories about their brands, customers and products. What makes this kind of “data...

Why parents shouldn’t feel technology shame

Why parents shouldn’t feel technology shame

I’ve spent the past two years conducting a series of surveys on how families manage technology, gathering data from more than 10,000 North American parents. And it turns out that the most successful strategy, far from exiling technology, actually embraces it.

Conquering Digital Distraction

Conquering Digital Distraction

The June 2015 print edition of the Harvard Business Review featured this he said/she said story, in which I argued that switching off is the wrong way to handle digital overload.

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