Read my latest stories for The Wall Street Journal, Passcode, The Harvard Business Review, JSTOR Daily and more.
This post for The Harvard Business Review launched my widely-shared series on how marketing teams can use data to drive their content — not just behind the scenes, but as the meat of their reports and articles.
Think data journalism is too ambitious for your brand? This Harvard Business Review post spells out what it takes to tell a great data-driven story.
My recent piece for The Atlantic, Parents: Reject Technology Shame, tackles the question of how to raise kids in a digital world. Data from more than 10,000 North American parents shows that they are deeply divided on this question, and that there are three distinct...
This post originally appeared in The Harvard Business Review. Taking a cue from the rise of data journalism, brands that rely on content marketing are starting to use data to tell stories about their brands, customers and products. What makes this kind of “data...
I’ve spent the past two years conducting a series of surveys on how families manage technology, gathering data from more than 10,000 North American parents. And it turns out that the most successful strategy, far from exiling technology, actually embraces it.
We love to tell the story of the collaborative economy as the rise of the little guy. The data suggests otherwise.
The June 2015 print edition of the Harvard Business Review featured this he said/she said story, in which I argued that switching off is the wrong way to handle digital overload.
Tech expert Alexandra Samuel helps you find online support when you are going through life’s biggest milestones.
Tech expert Alexandra Samuel shares six new strategies for using online resources to stay focused on your goals and inspired in your life.
Technology expert Alexandra Samuel shares five ways the web can help you celebrate dad this Father’s Day.