Portfolio

Posts to include in my writing portfolio.

So Much Great TV. How Do You Choose?

So Much Great TV. How Do You Choose?

This feature for the Wall Street Journal landed on the cover of their Trends Report, with a teaser on the paper’s front page. That visibility spoke to the broad appeal of this story mapping out the best way to organize TV viewing, along with an original infographic I created myself.

Personal technology and the autistic child

Personal technology and the autistic child

From behavior tracking to digital therapy, there is an ever-growing range of ways technology can help autistic kids. Writing as both a tech expert and the mom of an autistic child, I mapped out some of the most effective ways we can put technology to work for our kids. This story appeared in the Journal’s Report on Health Care.

How to Raise the Next Mark Zuckerberg

How to Raise the Next Mark Zuckerberg

How can we prepare our kids for big-time tech entrepreneurship? This controversial story was featured on the cover of the Journal’s Report on Small Business, and teasered on the newspaper’s front page. I also created the content and data for a related sidebar, “Growing Up With Tech”.

Data is the Next Big Thing in Content Marketing

Data is the Next Big Thing in Content Marketing

This post for The Harvard Business Review launched my widely-shared series on how marketing teams can use data to drive their content — not just behind the scenes, but as the meat of their reports and articles.

Why parents shouldn’t feel technology shame

Why parents shouldn’t feel technology shame

I’ve spent the past two years conducting a series of surveys on how families manage technology, gathering data from more than 10,000 North American parents. And it turns out that the most successful strategy, far from exiling technology, actually embraces it.

Conquering Digital Distraction

Conquering Digital Distraction

The June 2015 print edition of the Harvard Business Review featured this he said/she said story, in which I argued that switching off is the wrong way to handle digital overload.

Your Biggest Social Media Fans Might Not Be Your Best Customers

Your Biggest Social Media Fans Might Not Be Your Best Customers

This story challenged the conventional wisdom on social media analytics by showing that social media “enthusiasts” are profoundly different from the vast majority of social media users in how they shop and live. It was based on a major report I researched and wrote for my then-employer, which was the culmination of a two-year project that developed new technology and a new methodology for combining social media analytics and survey data.