Data

The World’s Most Influential CMOs

The World’s Most Influential CMOs

How do you identify the world’s 50 most influential CMOs? As the data journalist for this report from Forbes, Sprinklr and LinkedIn, I developed the research methodology, did the data analysis and wrote this year’s definitive report on what makes a winning CMO.

Vancouver residents get a taste of the future

Vancouver residents get a taste of the future

This playful story about Vancouver’s role as the world’s sci-fi capital was backed up with numbers and graphics: a data set I developed myself, showing where supernatural productions are filmed, and a map of top Vancouver locations.

Data is the Next Big Thing in Content Marketing

Data is the Next Big Thing in Content Marketing

This post for The Harvard Business Review launched my widely-shared series on how marketing teams can use data to drive their content — not just behind the scenes, but as the meat of their reports and articles.

Why parents shouldn’t feel technology shame

Why parents shouldn’t feel technology shame

I’ve spent the past two years conducting a series of surveys on how families manage technology, gathering data from more than 10,000 North American parents. And it turns out that the most successful strategy, far from exiling technology, actually embraces it.

How Pinterest Puts People In Stores

How Pinterest Puts People In Stores

This graphical feature for the print edition of The Harvard Business Reviewused original data to up-end the conventional wisdom on how e-commerce leeches shoppers from bricks-and-mortar retail.

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