Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
The technologies of citizenship
I had lunch today with Sanjay Khanna, a fellow Vancouverite who shares my interest in the social and political impact of information technology. We had a mind-blowing conversation that stimulated a whole bunch of new ideas about the relationship between technology and...
Blogging initiation rites
I guess I'm now a real blogger: I've had my first and second thrashings at the hands of fellow bloggers. My offending entry suggested that Condoleezza Rice be excommunicated from the (admittedly permeable) bounds of political science on the grounds of gross...
Impasse as opportunity: upcoming Vancouver workshop
The Wosk Centre for Dialogue in Vancouver is hosting a February workshop on "Impasse as Opportunity". The workshop addresses: Why are some conflicts seemingly impervious to resolution? When conflicts get stuck in repeating, negative patterns, what can be done?...
Discount dialogue
It's amazing what you can get online these days. Look what popped up when I googled "dialogue": I always heard talk is cheap.
How we work
My find of the day is web log that keeps track of comments and quotations by artists, writers, and other accomplished folk on their work habits and style. Makes for interesting reading.