Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Drupalled
OK, I'm officially drinking the Drupal Koolaid. Boris skyped me through the process of putting our doc on choosing the telecentre.org platform right into the Drupal handbook itself. Now I feel all Drupally and won't be able to sleep.
On not getting things done
My explorations of Treo software, switching aware from Entourage, Voodoopad and Tinderbox have plunged me into the seamy underworld of Getting Things Done -- or GTD to its fans. I find myself intrigued, if not seduced, and it's all-to-easy to imagine leafing my way...
Powerblogher questions: on tagging, bookmarking and wikis
Debra Roby, one of the folks at our powerbloghers session, blogged & emailed with these questions: Tagging. why should I care? and how do I do it? Social bookmarking. same question. Setting up a wiki?? Where, why and most importantly how?? Let me tackle each one in...
Powerbloghers, please stand up
Last weekend I presented an Advanced Tools session at Blogher, which didn't work out exactly as planned since we lost our Internet connection in minute 2 of the session. But the very generous and eager crowd bore with our reversion to flipcharts, and we made it...
The perfect note app for a post-Entourage world
The extremely fabulous Leda Dederich asked me about how I'd handle tasks and notes after my switch from Entourage to Apple apps. I was worried about losing "Tasks" too. Turns out they're built into iCal! So no worries there. Re: Notes, it's a little more complicated....