Tell Stories With Data

Whether you’re looking for clicks and mentions or authority and leads, nothing succeeds like data-driven content. From shareable infographics to in-depth reports, my data journalism helps businesses, non-profits and publications tell the data-driven stories that stand out from the pack.

Your data or mine?

With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.

Data drives conversations

My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.

The right form for your data-driven content

You can use data to power content like:

  • White papers, reports and ebooks that generate media attention and leads
  • Shareable infographics that present new insight
  • Blog posts in an authoritative voice
  • Presentations that make audiences take note
  • Social media shareables like charts or data factoids
Let's tell great stories together.

Data journalism for content marketing

Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

Power your content with data

Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.

Should you buy an iPad?

Should you buy an iPad?

by | Apr 12, 2010 | , ,

Last weekend we made the great pilgrimage across the border so that we could get iPads on the day of their release. The iPad won't be available in Canada until the end of the month, and it seemed unfathomable to wait 20 days for a product that actually describes...

Even in a virtual world, where you live still matters

Even in a virtual world, where you live still matters

by | Apr 9, 2010 |

One of the fantasies that comes from living online is that it doesn't matter where you are based if you're hooked into the net. But in the process of disentangling my online address book -- arguably essential to living life online -- I came across a great interview...