Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Welcome to the 2010 Home Media Center Overhaul and Documentation Festival
How Social Media Can Sustain Your Friendships (from Oprah.com)
This blog post originally appeared on Oprah.com. "I'm writing because I'm an old friend of Angel J.," the e-mail said. "I see from your site that you know her; can you put us in touch?" It wasn't the first time we'd served as a point of reintroduction. Our wedding...
Warning: Common sense on Twitter
It was bound to happen sooner or later: someone has actually offered some actually human level, common sense about RTs. You know RTs: "retweets", the Twitter equivalent of blowing a kiss, or maybe it's more like picking the lice out of someone's hair and eating it....
Where are you at?
I have become so habituated to referring to people in my tweets as @robcottingham, @morganbrayton, @kk etc. that I'm starting to think of "at" as part of my friends' names. You know, the way Spanish names often include "de la" or Hebrew names include a "Ben" this or...
The next frontier in hierarchy-busting with social media
Lots of organizations suffer from the pain of incorporating social media into command-and-control structures. The very structures that were once a source of organizational efficiencies are not only superceded by technologies that make those efficiences irrelevant;...