storytelling

The best data storytellers aren’t always the numbers people

The best data storytellers aren’t always the numbers people

This post originally appeared in The Harvard Business Review. Taking a cue from the rise of data journalism, brands that rely on content marketing are starting to use data to tell stories about their brands, customers and products. What makes this kind of “data...
Choosing research methods for data-driven storytelling

Choosing research methods for data-driven storytelling

This blog post does not represent Vision Critical. In fact, I think some of my colleagues are going to argue with me vigorously over this one. Rigorous data gathering and analysis can get in the way of effective storytelling by non-profits. That proved to be the most...