Establishing the ROI from your social media spend is an inexact science, but these four simple steps can help you get in the ballpark.
Contests are one way to get your Facebook app off to a strong start — but there are other options.
Think of your social media presence as a party: you’re inviting lots of pretty people (the end customers), who in turn will bring in lots of smart/rich people (your customers).
Listen. Think. Engage. These are the three steps every company should follow.