End those digital fasts with these 5 April Fool’s Day pranks

Well, folks, it’s almost that time again: Easter. Also known as the end of Lent. Or what should be known as national coming out day for all the people who’ve just spent the past 40 days doing some kind of digital fast. They inevitably come back with a...

5 steps to create your social media toolkit

This entry is part [part not set] of 5 in the series Social media in 3 hours a week

Building a social media presence around a specific area of expertise is your best way to connect with a network and audience that cares about your work, and gets real value from your online contributions. This blog post walks you through the 5 steps that will get you up and running with three tools that will let you build and maintain a credible online presence as an expert: a Wordpress blog, a Google Reader account and a Twitter presence managed through HootSuite.