Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
What online music fans learn about online community
Anastasia Goodstein says this about how social networks have changed the relationship among music fans and between fans and artists: While the future of MySpace may be questionable, I have to credit the service with transforming the relationship between artists and...
A techsperiment that puts family tech use in a new light
Last week we conducted a techsperiment on eliminating gadgets from our family time: we swore off using iPhones, iPads and computers from the time we got home (5 or 6) until the time the kids were asleep (8 or 9). We did pretty well during the week, and discovered that...
4 ways online communication can build relationships
Dear Alex: The Internet can be good for relationships. No, it's not an affirmation. It's the argument I'd like to make to Alex Lickerman, who recently wrote a post about the Effect of Technology on Relationships for his blog on Psychology Today. While I applaud his...
Using ecosystems to model the abundance of the Internet
John Naughton had a remarkably thoughtful and useful piece in the Observer this weekend, Everything you need to know about the internet. He covers what he deems the nine essential truths you have to understand about life online, and while that may be overreaching, he...
Putting a price on friendship
I'll give you $2 for the guy you talked to at an office party last week. The friend you play hockey with every weekend, on the other hand, is worth $75. Your college roommate? She'll net you a cool $1,000. If the idea of assigning a price tag to each of your friends...