How do you identify the world’s 50 most influential CMOs? As the data journalist for this report from Forbes, Sprinklr and LinkedIn, I developed the research methodology, did the data analysis and wrote this year’s definitive report on what makes a winning CMO.
This playful story about Vancouver’s role as the world’s sci-fi capital was backed up with numbers and graphics: a data set I developed myself, showing where supernatural productions are filmed, and a map of top Vancouver locations.
This post for The Harvard Business Review launched my widely-shared series on how marketing teams can use data to drive their content — not just behind the scenes, but as the meat of their reports and articles.
Think data journalism is too ambitious for your brand? This Harvard Business Review post spells out what it takes to tell a great data-driven story.
I’ve spent the past two years conducting a series of surveys on how families manage technology, gathering data from more than 10,000 North American parents. And it turns out that the most successful strategy, far from exiling technology, actually embraces it.
This story challenged the conventional wisdom on social media analytics by showing that social media “enthusiasts” are profoundly different from the vast majority of social media users in how they shop and live. It was based on a major report I researched and wrote for my then-employer, which was the culmination of a two-year project that developed new technology and a new methodology for combining social media analytics and survey data.
This graphical feature for the print edition of The Harvard Business Reviewused original data to up-end the conventional wisdom on how e-commerce leeches shoppers from bricks-and-mortar retail.