5 steps to create your social media toolkit

This entry is part [part not set] of 5 in the series Social media in 3 hours a week

Building a social media presence around a specific area of expertise is your best way to connect with a network and audience that cares about your work, and gets real value from your online contributions. This blog post walks you through the 5 steps that will get you up and running with three tools that will let you build and maintain a credible online presence as an expert: a Wordpress blog, a Google Reader account and a Twitter presence managed through HootSuite.

Adding images to blog posts with Skitch, Zemanta and Flickr

Imagine I wanted to write a blog post about how to do something online. (I know it’s a stretch, but bear with me.) If I really wanted me reader to follow what I’m blogging about, I’d need to include screenshots. The typical workflow, on a mac, would...

How to use Thesis to customize your teasers by page and category

I use the Thesis theme for my WordPress blog. Thesis is much beloved in the WordPress community because it allows a high degree of customization using its two pages of configuration menus, so even if you know nothing about PHP or CSS you can do a lot to customize your...

Choosing a widget control plugin for WordPress

For the past few months I have used the Widget Context plugin on my WordPress blog in order to control where widgets show up on my site. Everything you see in the two right-hand columns of my site is widget-based, as are the 3 columns that display teasers for featured...