July 8, 2011
Just like a city needs roads and sewers, a blog needs its own infrastructure. Until you’ve got the basics in place, there’s no point in busting a gut to increase traffic: even if you succeed in bringing new readers to your blog, you won’t keep them coming back. So make sure you begin by getting [...]
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March 16, 2011
Building a social media presence around a specific area of expertise is your best way to connect with a network and audience that cares about your work, and gets real value from your online contributions. This blog post walks you through the 5 steps that will get you up and running with three tools that will let you build and maintain a credible online presence as an expert: a Wordpress blog, a Google Reader account and a Twitter presence managed through HootSuite.
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