Confidential to Beer Guy

You know who you are. In the card-swapping frenzy that is SXSW, I’m not surprised to have a conversation interrupted so that somebody can give me his card, and ask for mine. It was only later that it seemed like a really, really bad idea for you to give me...

SXSW X SWAG

Separating my SXSW swag into “take it home” and “throw it out” piles shows what makes for good, memorable promotional materials.

Need a woman for your all-male SXSW panel?

I’m looking forward to this year’s SXSW (including lots of panels featuring great women), but I’ve noticed that the all-male panel is alive and well. I’d like to offer up my XX chromosomes (among other qualities) to round out one of the...