Twitter quickstart: Effective twittering in 5 minutes a week

If you’re new to Twitter, you want to quickly eliminate the five sure signs you’re a Twitter newbie. Here are some quick ways you can follow people, attract followers, and keep your feed regularly updated — all in less than five minutes a week.

Using online contests as a marketing tool

If you’re running online contests to promote your work, you want to encourage people to participate as widely as possible. Here’s how to create a compelling and fun contest.

YouTube views as a proxy for web success

We’re often asked how organizations can measure the return on investment from social media. Frank Rich’s column in today’s New York Times effectively uses YouTube views as a proxy for the overall success of the Obama and Clinton campaigns in tapping...

Wrap your brand in reflected glory

Someone needs to tell the folks at Glad: Unless your customers pay for the privilege of wearing your logo, don't build an online community around your brand.