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contest

Twitter quickstart: Effective twittering in 5 minutes a week

April 21, 2009

If you’re new to Twitter, you want to quickly eliminate the five sure signs you’re a Twitter newbie. Here are some quick ways you can follow people, attract followers, and keep your feed regularly updated — all in less than five minutes a week.

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Using online contests as a marketing tool

March 15, 2009

If you’re running online contests to promote your work, you want to encourage people to participate as widely as possible. Here’s how to create a compelling and fun contest.

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Bringing your online community to life

June 2, 2008

Building an online community is just the first step. Here are my tips on bringing your online community to life.

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YouTube views as a proxy for web success

March 30, 2008

We’re often asked how organizations can measure the return on investment from social media. Frank Rich’s column in today’s New York Times effectively uses YouTube views as a proxy for the overall success of the Obama and Clinton campaigns in tapping the power of the web: The Drudge Report’s link to the YouTube iteration of [...]

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Wrap your brand in reflected glory

March 2, 2008

Someone needs to tell the folks at Glad: Unless your customers pay for the privilege of wearing your logo, don't build an online community around your brand.

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Getting started with online community: My interview with Blau Exchange

February 1, 2007

Paul DiPerna recently posted a conversation we had about social media on his Blau Exchange web site. Blau Exchange is a web-based initiative that will be an intermediary for professional groups interested in how information and communications technologies (ICTs) affect society, with particular focus on the Internet and World Wide Web. Paul interviewed me about [...]

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