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Building your social media team

March 26, 2009

Developing an effective social media team requires more than finding the right box on the org chart or figuring out where that community moderator should sit. Here are the kinds of capabilities you need on your team.

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Bringing your online community to life

June 2, 2008

Building an online community is just the first step. Here are my tips on bringing your online community to life.

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Social media for social enterprise: How your non-profit can earn revenue with Web 2.0

January 18, 2008

A social media site thrives on active and ongoing user contribution. That typically demands ongoing infusions of content, skilled animation, participation incentives — all of which cost money.The great news is that social media sites offer at least as many opportunities for revenue generation as for spending.

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Getting started with online community: My interview with Blau Exchange

February 1, 2007

Paul DiPerna recently posted a conversation we had about social media on his Blau Exchange web site. Blau Exchange is a web-based initiative that will be an intermediary for professional groups interested in how information and communications technologies (ICTs) affect society, with particular focus on the Internet and World Wide Web. Paul interviewed me about [...]

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