Stories that drive conversation
From Twitter and Facebook shares to print and broadcast coverage, my stories get people talking. Here are a few recent examples of my attention-getting work — along with links to selected coverage.
This data-driven story revealed the key divide among parents today: the divide between parents who enable their kids’ tech use, those who limit tech, and those who actively mentor their kids online. Based on original data I gathered on more than ten thousand North American parents, it generated a fresh wave of debate over the meaning of screen time.
Parents: Reject Technology Shame
“Just as abstinence-only sex education doesn’t prevent teen pregnancy, it seems that keeping kids away from the digital world just makes them more likely to make bad choices once they do get online.”
Email used to run my life — but it doesn’t have to be that way. This feature for the front page of the Journal”s Leadership Report caught fire online with its practical, engaging approach to managing email.
Click to view coverage
“According to Alexandra Samuel, the author of Work Smarter With Social Media, email is ineffective because it’s rooted in old-fashioned expectations about communication. In a recent Wall Street Journal article, she points out that people typically write emails as they would a letter–with the expectation that the person reading it will reply instantly upon receiving.”
Kids’ Screentime is a Feminist Issue
“Our screen time fixation isn’t about kids at all. It’s about mothers. What’s really going on is an age-old problem: we don’t like innovations that make mothers’ lives easier.”
The expertise to cover a range of digital stories
My two decades of tech research and writing have been driven by one core question: how can people and organizations best navigate the challenging transition to a digital world? That question has driven stories ranging from online surveillance to autistic tech support. My voice is as varied as my material: I love writing research- and data-driven articles that offer deep analysis of challenging subjects, and I’ve also won a large audience for my humorous and narrative stories.
Today in The Globe and Mail, I share the inside scoop on what it was like to work with social media data in the heyday of Cambridge Analytica: When we were first heading down that path, vendor after vendor tried to woo me with tools that would give us access to the kind of data Cambridge […] read more
This reported piece for The Verge looks at the other side of Silicon Valley's push to address the tech gender gap: creating mid-career on-ramps that keep women in the industry after they have kids. read more
How do you identify the world's 50 most influential CMOs? As the data journalist for this report from Forbes, Sprinklr and LinkedIn, I developed the research methodology, did the data analysis and wrote this year's definitive report on what makes a winning CMO. read more
This playful story about Vancouver's role as the world's sci-fi capital was backed up with numbers and graphics: a data set I developed myself, showing where supernatural productions are filmed, and a map of top Vancouver locations. read more
Think "fake news" is a new phenomenon? This piece for JSTOR Daily looks at the long tradition of lousy journalism -- most notably, the "yellow journalism" phenomenon of the late 19th and early 20th centuries. read more
This feature for The Wall Street Journal spells out the way online activities like Minecraft, social media and geocaching can bridge the generational divide. read more
What do activists, journalists and plain old-fashioned citizens need to know about online privacy in the Trump era? read more
I've lived in fear of the day when I'd need police assistance with my autistic son. But when that day came, it brought a beautiful surprise. read more
This feature for the Wall Street Journal landed on the cover of their Trends Report, with a teaser on the paper's front page. That visibility spoke to the broad appeal of this story mapping out the best way to organize TV viewing, along with an original infographic I created myself. read more
From behavior tracking to digital therapy, there is an ever-growing range of ways technology can help autistic kids. Writing as both a tech expert and the mom of an autistic child, I mapped out some of the most effective ways we can put technology to work for our kids. This story appeared in the Journal's Report on Health Care. read more
How can we prepare our kids for big-time tech entrepreneurship? This controversial story was featured on the cover of the Journal's Report on Small Business, and teasered on the newspaper's front page. I also created the content and data for a related sidebar, "Growing Up With Tech". read more
This story analyzed 9 years' worth of my Facebook data to figure out what's changed about the algorithm, and what it means for content creators. read more
How online marketing is breaking the Internet -- and how we can do better. read more
Psychographics can be a powerful tool for understanding your customers, supporters or audience. But only if you know how to use them effectively. read more
This post for The Harvard Business Review launched my widely-shared series on how marketing teams can use data to drive their content -- not just behind the scenes, but as the meat of their reports and articles. read more
Think data journalism is too ambitious for your brand? This Harvard Business Review post spells out what it takes to tell a great data-driven story. read more
I’ve spent the past two years conducting a series of surveys on how families manage technology, gathering data from more than 10,000 North American parents. And it turns out that the most successful strategy, far from exiling technology, actually embraces it. read more
The June 2015 print edition of the Harvard Business Review featured this he said/she said story, in which I argued that switching off is the wrong way to handle digital overload. read more
The trick isn't to unplug from our devices -- it's to unplug from the distractions, information overload, and trash that make us unhappy. This argument against unplugging was included in "The Atlantic's Best Technology Writing". read more
This feature for the Wall Street Journal's Information Security report flagged a new kind of security threat: your kids. The story featured original data on the incidence and management of child security threats, based on a survey I developed, deployed and analyzed. read more