Latest publications

Read my latest stories for The Wall Street Journal, Passcode, The Harvard Business Review, JSTOR Daily and more.

How Pinterest Puts People In Stores

How Pinterest Puts People In Stores

This graphical feature for the print edition of The Harvard Business Reviewused original data to up-end the conventional wisdom on how e-commerce leeches shoppers from bricks-and-mortar retail.

5 questions about your personal brand and your day job

5 questions about your personal brand and your day job

My latest for the Wall Street Journal addresses the challenges that companies face in managing "co-branded" employees: employees who have built a significant reputation and following through social media. The story covers a range of issues managers need to consider,...

Meet Your Pinterest Customer

Meet Your Pinterest Customer

Pinterest is the social media darling of the month, growing madly and reported to be driving more traffic to third-party…

3 ways you can use Pinterest

3 ways you can use Pinterest

In my Friday post for Harvard Business Review, I provided companies with some ideas about how they could use Pinterest to connect with customers. Today, I want to suggest 3 ways to use Pinterest personally: Compile a list of purchases before deciding what to buy; or...

Excel template: 7 steps to achieving your goals

Excel template: 7 steps to achieving your goals

Do you have trouble making good on your New Year's resolutions? Do you have a hard time staying focused on your most important work? Do you simply get overwhelmed by all the tasks on your plate, and worry about how to get them all done? When I'm trying to stay on...

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