Latest publications

Read my latest stories for The Wall Street Journal, Passcode, The Harvard Business Review, JSTOR Daily and more.

How kids create security risks — and business opportunities

How kids create security risks — and business opportunities

In today’s Wall Street Journal, I outline the security risks posed by the hacker in your house: the child or teen who may be “borrowing” your credit card to make online purchases, downloading viruses or inadvertently open vulnerabilities in your network. That story...

Your Biggest Social Media Fans Might Not Be Your Best Customers

Your Biggest Social Media Fans Might Not Be Your Best Customers

This story challenged the conventional wisdom on social media analytics by showing that social media “enthusiasts” are profoundly different from the vast majority of social media users in how they shop and live. It was based on a major report I researched and wrote for my then-employer, which was the culmination of a two-year project that developed new technology and a new methodology for combining social media analytics and survey data.

Established Companies, Get Ready for the Collaborative Economy

This post originally appeared on The Harvard Business Review website. As more and more startups like Airbnb, Etsy and Kickstarter crowd into the space of the collaborative economy, big brands are starting to get in on the action, too.  Staples sells products developed...

How Pinterest Puts People In Stores

How Pinterest Puts People In Stores

This graphical feature for the print edition of The Harvard Business Reviewused original data to up-end the conventional wisdom on how e-commerce leeches shoppers from bricks-and-mortar retail.

5 questions about your personal brand and your day job

5 questions about your personal brand and your day job

My latest for the Wall Street Journal addresses the challenges that companies face in managing "co-branded" employees: employees who have built a significant reputation and following through social media. The story covers a range of issues managers need to consider,...

Meet Your Pinterest Customer

Meet Your Pinterest Customer

Pinterest is the social media darling of the month, growing madly and reported to be driving more traffic to third-party…

3 ways you can use Pinterest

3 ways you can use Pinterest

In my Friday post for Harvard Business Review, I provided companies with some ideas about how they could use Pinterest to connect with customers. Today, I want to suggest 3 ways to use Pinterest personally: Compile a list of purchases before deciding what to buy; or...

Share This