Latest publications

Read my latest stories for The Wall Street Journal, Passcode, The Harvard Business Review, JSTOR Daily and more.

The Value of Bad Data

The Value of Bad Data

ALEXANDRA SAMUEL: Thanks to big data, companies are more data-driven than ever before. Now that we have access to huge volumes of transaction, behavioral and customer feedback data, business leaders place increasing emphasis on making data-driven decisions that rely...

Using Social Media to Be a Better Leader

Using Social Media to Be a Better Leader

Executives should look at specific social media as a personal toolbox for improving their practice of leadership. Alexandra Samuel shares strategies and tools like Pinterest, MindMeister, Basecamp and OneTask that will yield insights into work and leadership. Source:...

How kids create security risks — and business opportunities

How kids create security risks — and business opportunities

In today’s Wall Street Journal, I outline the security risks posed by the hacker in your house: the child or teen who may be “borrowing” your credit card to make online purchases, downloading viruses or inadvertently open vulnerabilities in your network. That story...

Your Biggest Social Media Fans Might Not Be Your Best Customers

Your Biggest Social Media Fans Might Not Be Your Best Customers

This story challenged the conventional wisdom on social media analytics by showing that social media “enthusiasts” are profoundly different from the vast majority of social media users in how they shop and live. It was based on a major report I researched and wrote for my then-employer, which was the culmination of a two-year project that developed new technology and a new methodology for combining social media analytics and survey data.

Established Companies, Get Ready for the Collaborative Economy

This post originally appeared on The Harvard Business Review website. As more and more startups like Airbnb, Etsy and Kickstarter crowd into the space of the collaborative economy, big brands are starting to get in on the action, too.  Staples sells products developed...

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