Read my latest stories for The Wall Street Journal, Passcode, The Harvard Business Review, JSTOR Daily and more.
How do you identify the world’s 50 most influential CMOs? As the data journalist for this report from Forbes, Sprinklr and LinkedIn, I developed the research methodology, did the data analysis and wrote this year’s definitive report on what makes a winning CMO.
This playful story about Vancouver’s role as the world’s sci-fi capital was backed up with numbers and graphics: a data set I developed myself, showing where supernatural productions are filmed, and a map of top Vancouver locations.
Think “fake news” is a new phenomenon? This piece for JSTOR Daily looks at the long tradition of lousy journalism — most notably, the “yellow journalism” phenomenon of the late 19th and early 20th centuries.
This feature for The Wall Street Journal spells out the way online activities like Minecraft, social media and geocaching can bridge the generational divide.
What do activists, journalists and plain old-fashioned citizens need to know about online privacy in the Trump era?
Even adults can get obsessed with their social media analytics. So what do you do when your kids start measuring their every online move.
Learn how to use them, and you’ll use them for everything.
This feature for the Wall Street Journal landed on the cover of their Trends Report, with a teaser on the paper’s front page. That visibility spoke to the broad appeal of this story mapping out the best way to organize TV viewing, along with an original infographic I created myself.
Like the Internet, the novel was once viewed as a colossal waste of time. My post for JSTOR Daily looks at how fiction became respectable — and how the Internet can, too.
Thanks to the Internet, more and more of us have digital doubles: people who share our name, and may often be confused with us. I try to keep track of all the other people out there named "Alexandra Samuel", and yet I also feel vaguely uncomfortable with the fact that...