Vision Critical

6 ways to speed up your social media response times

6 ways to speed up your social media response times

Speed is essential to developing the right social media campaign, response or update. In my last post, I looked at how the right kind of market research program can support faster mass planner and more responsive social media management, inspired by The Quick and the...
Why the speed of research matters in social media

Why the speed of research matters in social media

How quickly do you have to reply to a critical tweet? How long does it take for the right video to go viral? How often do you have to update your company’s Facebook page? Speed is at the heart of many of the questions that come up over and over again in social...
A new path to social media insight at Vision Critical

A new path to social media insight at Vision Critical

People who post frequently on Facebook and Twitter are more than 3 times as likely to care about being the most fashionable person in the room, compared to more passive social media users. That was one of the surprising findings that came out of a major social media...