Top Strategy Posts

7 tips for creating a great speaker’s video

7 tips for creating a great speaker’s video

If you want to pitch yourself as a speaker, trainer or just as a thoughtful person worth listening to, web video is a crucial medium. Event planners use video clips to guide their speaker selections, speakers bureaus use videos to pitch people from their roster, and...
Respecting the billable hour

Respecting the billable hour

Can I have $500? One of the interesting things about being a consultant or entrepreneur is that people ask you for that kind of money all the time. I was reminded of this recently while catching up with a friend who (unlike me) is still involved in the daily work of...
Social media for small organizations: Why size matters

Social media for small organizations: Why size matters

This blog post was written as part of a series, but it’s a post that many organizations could usefully read on its own. If your organization has fewer than 100,000 members, you need to recognize the constraints that size imposes on your social media...
40 tips on how to make the most of your life online

40 tips on how to make the most of your life online

How can you make the most of your time online? For my 40th birthday, I’d love to hear your answer to that question. (Tweet it with a link to this page, or leave a note in comments, below.) I’ve spent the past 40 days looking back at the Internet, so...
6 questions to prepare you for a social media crisis

6 questions to prepare you for a social media crisis

On October 27, 1980, the ARPANET — the Internet’s earliest incarnation — had its first epic fail. I’m not talking about your garden-variety system glitch: I’m talking about a spectacular, network-wide outage. The entire network was...
10 ways you can help to build the Internet

10 ways you can help to build the Internet

You can help to create the Internet without writing a single line of code. You can help create the online world in which you and your children are going to live. This post maps out 10 ways you can help with that important and rewarding work.

7 rules for rule-breakers

7 rules for rule-breakers

The Internet may be based on standards, but it hates rules. Thanks to the Internet we are now faced with almost daily choices about when to obey, and when to defy. If you’re going to be an online rule-breaker (and you probably should be, at least some of the time) these 7 rules can help with your rule-breaking.

How to sustain a social media presence in 3 hours a week

Feel like you don’t have enough time to create a meaningful social media presence? In this post I spell out my step-by-step process for creating and maintaining a high value, useful blog and Twitter presence in just (I mean it!) 3 hours a week.