Social Media

To Fight Fake News, Broaden Your Social Circle

To Fight Fake News, Broaden Your Social Circle

There’s reason for hope in the fight against fake news. The latest social science research suggests a path forward — and this story maps out how we can start pursuing that path today.

Your Biggest Social Media Fans Might Not Be Your Best Customers

Your Biggest Social Media Fans Might Not Be Your Best Customers

This story challenged the conventional wisdom on social media analytics by showing that social media “enthusiasts” are profoundly different from the vast majority of social media users in how they shop and live. It was based on a major report I researched and wrote for my then-employer, which was the culmination of a two-year project that developed new technology and a new methodology for combining social media analytics and survey data.