Organizations have tremendous cultural variations that need to be considered when designing an e-engagement plan or selecting e-engagement tools. E-engagement will be most successful when it’s based on tools that fit with the way an organization approaches technology and with the way it approaches engagement. Since organizations may approach internal (employee) engagement differently from stakeholder or public engagement it’s worth looking at a matrix for each area of engagement work.

I’ve created a draft matrix to help inform these choices. I’d be delighted to get feedback on whether the matrix is helpful, or thoughts on which tools should be added (or moved) within the matrix. See image below, or download a PDF version.