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Harvard Business Review

I write a blog on social media for the Harvard Business Review. My HBR posts cover social media strategy, tools and communications tips, reflections on the implications of social media, and advice on how to keep social media in perspective. My blog posts for HBR are mostly archived here, as are the posts I occasionally write to complement or expand on my HBR posts. To read the original posts (and comments) please visit my archive on the HBR site.

Meet Your Pinterest Customer

April 19, 2012

Pinterest is the social media darling of the month, growing madly and reported to be driving more traffic to third-party…

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Who Are You Online? A 360-Degree View

March 6, 2012
HBR logo

Who are you when you go online? That’s a question that goes way beyond how you feel in your own…

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3 ways you can use Pinterest

March 5, 2012

In my Friday post for Harvard Business Review, I provided companies with some ideas about how they could use Pinterest to connect with customers. Today, I want to suggest 3 ways to use Pinterest personally: Compile a list of purchases before deciding what to buy; or use it compile a snapshot of your style that [...]

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Excel template: 7 steps to achieving your goals

January 6, 2012

Do you have trouble making good on your New Year’s resolutions? Do you have a hard time staying focused on your most important work? Do you simply get overwhelmed by all the tasks on your plate, and worry about how to get them all done? When I’m trying to stay on mission or on task, [...]

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10 geek gifts for this holiday season

December 14, 2011

The holiday season sends many of us into the aisles of Best Buy or the Apple Store. We might wander…

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Delete your Klout profile and be more than a Klout score

December 12, 2011

7 steps to deleting your Klout score, following through on my Harvard Business Review blog post, “The Social Sanity Manifesto”.

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Countering the Excuses for Avoiding Social Media (and Video Games)

November 3, 2011

"I can see why it’s important, but it’s not something I need to be an expert on myself." "I’ve got…

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4 ways to protect your privacy and reputation on Facebook Timeline

September 29, 2011

My latest blog post for HBR takes a look at the new ooh! aah! Facebook Timeline, which comes tantalizingly close to fulfilling my wish list for a social media scrapbook without allowing me to easily print the damn thing already. (And I’m guessing it won’t be long before some clever company offers to do just [...]

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Make Peace with Always-On Access

September 20, 2011

The park ranger who helped us pick out a campsite didn’t know he was giving assistance to the enemy. He…

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On the dangers of crowdsourced surveillance

June 16, 2011

My blog post for Harvard Business today looks at the troubling online reaction to last night’s riots in Vancouver. Reflecting on the widespread enthusiasm for using social media to track down criminals, I wrote: I don’t think we want to live in a society that turns social media into a form of crowdsourced surveillance. When [...]

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5 signs that you’ve mastered the art of online discretion

June 14, 2011

I sometimes think that the most useful preparation for my career in social media came not from my academic research into online politics, but rather, my practical experience with electoral politics. Working on the political staff of a senior elected official (the Premier of Ontario), I was drilled in the risks of press scrutiny and [...]

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