Data Storytelling

Data is the Next Big Thing in Content Marketing

Data is the Next Big Thing in Content Marketing

This post for The Harvard Business Review launched my widely-shared series on how marketing teams can use data to drive their content — not just behind the scenes, but as the meat of their reports and articles.

The Best Data Storytellers Aren’t Always the Numbers People

The Best Data Storytellers Aren’t Always the Numbers People

This article originally appeared in The Harvard Business Review. Taking a cue from the rise of data journalism, brands that rely on content marketing are starting to use data to tell stories about their brands, customers and products. What makes this kind of “data...
How to Give a Data-Heavy Presentation

How to Give a Data-Heavy Presentation

This post originally appeared in The Harvard Business Review. Data storytelling has become a powerful part of the communications toolkit, allowing both journalists and marketers to communicate key messages by using data and data visualization to drive articles, blog...
Page 1 of 11