Published in The Harvard Business Review

Data is the Next Big Thing in Content Marketing

Data is the Next Big Thing in Content Marketing

This post for The Harvard Business Review launched my widely-shared series on how marketing teams can use data to drive their content — not just behind the scenes, but as the meat of their reports and articles.

The best data storytellers aren’t always the numbers people

The best data storytellers aren’t always the numbers people

This post originally appeared in The Harvard Business Review. Taking a cue from the rise of data journalism, brands that rely on content marketing are starting to use data to tell stories about their brands, customers and products. What makes this kind of “data...
Conquering Digital Distraction

Conquering Digital Distraction

The June 2015 print edition of the Harvard Business Review featured this he said/she said story, in which I argued that switching off is the wrong way to handle digital overload.

Your Biggest Social Media Fans Might Not Be Your Best Customers

Your Biggest Social Media Fans Might Not Be Your Best Customers

This story challenged the conventional wisdom on social media analytics by showing that social media “enthusiasts” are profoundly different from the vast majority of social media users in how they shop and live. It was based on a major report I researched and wrote for my then-employer, which was the culmination of a two-year project that developed new technology and a new methodology for combining social media analytics and survey data.

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