My latest blog post for the Harvard Business Review makes the case for adding an editor to your content marketing team. As I note in that post, Content marketing will only deliver on its promise if it’s good enough to deliver customers–that’s why improving the quality of content marketing is critical to business. But creating [...]
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Social media, smartphones, e-mail: they can all help take your career to the next level, or they can ensure you get utterly consumed by your work. Here are my best strategies, tools and stories to help you harness your online time to creating the work of your dreams — even if your dreams include sometimes leaving the office.