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Social media, smartphones, e-mail: they can all help take your career to the next level, or they can ensure you get utterly consumed by your work. Here are my best strategies, tools and stories to help you harness your online time to creating the work of your dreams — even if your dreams include sometimes leaving the office.

When to Stop and When to Keep Going with Your Social Media Strategy

May 16, 2012

Push through the discomfort: It’s tempting to stop (or never start) using social media when you realize that you are…

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A bird’s eye view of hashtag diffusion

May 10, 2012

What’s it like to be on a panel with rock stars Peter Shankman, Julien Smith, Chris Brogan and Russell Bowers? For all who have wondered, I can answer that question with a video — at the same time, answering a question that came in on Twitter during today’s panel at Mount Royal University’s Social Media [...]

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Tx is short for f*** you, not thank you

April 20, 2012

Today’s practice: Write your thank yous instead of abbreviating them. Last night, I caught myself on the verge of a profound etiquette violation. A colleague had replied quickly and helpfully to an email I had sent, asking for information, and my breezy reply ended “tx”. She had taken the time to answer my question in [...]

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Meet Your Pinterest Customer

April 19, 2012

Pinterest is the social media darling of the month, growing madly and reported to be driving more traffic to third-party…

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What experience do you want to have online?

April 10, 2012

Today’s practice: Think about the social media experience you want to have, not the brand you want to build. About three years ago, in a conversation that ultimately led to me shifting gears and joining Emily Carr, the very wise Morgan Brayton passed along a pivotal piece of career advice: Focus on the experience you [...]

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From the Wall Street Journal’s Daily Wrap: Twitter for CEOs (audio)

April 6, 2012

Why and how should CEOs use Twitter? That was the focus of my conversation with Michael Castner yesterday, on the Wall Street Journal’s Daily Wrap. You can listen to that interview below, or read the Wall Street Journal story we were riffing off: Better Leadership with Social Media. In it, I present six ways busy [...]

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How to crowdsource your Facebook Timeline

April 1, 2012

If you struggle to keep your Facebook Timeline dynamic and engaging, without creating what is simply a mirror of your Facebook or LinkedIn presence, the solution may not lie with you, but with your friends. For the past few months, I’ve been running a private experiment in crowdsourcing the contents of my Facebook Timeline. Any [...]

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Social media opportunities for film and television

March 7, 2012

How can you conceive the social media project that will enrich your production company, broadcast network, film or TV show? That was the core question I spoke to today at Women in Film & Television Toronto, as part of their International Women in Digital Media speaker series. My talk walked them through the process of [...]

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Who Are You Online? A 360-Degree View

March 6, 2012
HBR logo

Who are you when you go online? That’s a question that goes way beyond how you feel in your own…

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Infographics against infographics

February 23, 2012

I am super in love with the Pinterest collection of social media infographics compiled by Irene Koehler. But the ever-growing excitement about social media infographics isn’t all good news: along with the gems there are some absolute crimes against infographicality. Not so much on Pinterest (yet). But out there, waiting for you, ready to contribute absolutely [...]

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How to find a great domain name (or Twitter handle)

January 25, 2012

This post is part of a short series that addresses the top questions at Web Fuelled Business, a training program for thousands of companies across the UK run by Doug Richard’s School For Startups. I’ve developed the social media component for this training. One of the recurring questions at last week’s workshops was: Should my [...]

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